• Mr. Manoj Kumar
• Prof. (Dr.) Bhausaheb Londhe

Digital health will transform the business models of the pharmaceutical industry. Although many companies have not yet formulated a concise digital health strategy, industry executives expect that in the coming times digital health will enable pharmaceutical companies to activate new business segments as well as to significantly improve their competitive advantage. Successful implementation of digital health strategies will result in transformation across four main areas: organizational prioritization, customer focus, enlargement of capabilities and uncertainty of revenue streams. The strategic moves that companies make today will determine their survival in this era of profound digital disruptions. Indian pharmaceutical industry can be considered amateur regarding the usage and adaptability of digital platform technology. We have analysed the current status of use of various digital tools by different Indian pharmaceutical companies with reference to the utility of the digital platform. This will help to build a strong and well defined road map for the applicability of the digital technologies in Indian scenario and help the upcoming experts in health care and allied sectors.

Digital marketing, Indian pharmaceutical industry, digital initiatives

"Current Status of Digital Marketing in Indian Pharmaceutical Industry", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.67-72, June-2019, Available :http://www.jetir.org/papers/JETIR1906594.pdf

"Current Status of Digital Marketing in Indian Pharmaceutical Industry", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp67-72, June-2019, Available at : http://www.jetir.org/papers/JETIR1906594.pdf