• AMAR NEOG
• KRISHNA KUMAR SHARMA
• G.S. KESHARWANI

Material efficiency is one of the most important strategies for helping manufacturing units to achieve sustainability in their production activities. Though, there are many hurdles to the implementation of efficiency material handling strategies in the production processes and overall business operations specially in dairy industry. The real challenge before Indian managers is to establish priorities among potential GSCM techniques to achieve best possible advantage of GSCM implementation in Indian dairies. In this study I try to evaluate the relative importance of decision parameters in the hierarchy for a dairy industry given herein. TheHpresentHworkHdescribesHaHmultiattributeHdecisionHmodelHusingHanalyticalhierarchyHprocessHforHtheHjustification of GSCM for Indian dairies. It has been focused to justify the GSCM benefits i.e. improved quality, improved market share, reduced energy cost, improved brand image, enhanced public relations etc. in the dairy industry by using AHP method i.e. a MADM technique. The results achieved are quantified in descending order, i.e. increased market share 1.9%, reduced energy cost (16.5%), enhanced brand image (23.6%), improved market share (29.7%) and enhanced public relation (18.3%). Finally, it has been concluded that the technique of GSCM plays an important role 2 for the overall growth of a dairy or to achieve the described benefits.

analytic hierarchy process; Dairy industry; material efficiency; multi-criteria decision-making; green manufacturing

"Analytic Hierarchy Process-Based Analysis to Determine the Barriers to Implementing a Material Efficiency Strategy for Supply Chain Management in Dairy Industry", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.187-193, June-2019, Available :http://www.jetir.org/papers/JETIR1906612.pdf

"Analytic Hierarchy Process-Based Analysis to Determine the Barriers to Implementing a Material Efficiency Strategy for Supply Chain Management in Dairy Industry", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp187-193, June-2019, Available at : http://www.jetir.org/papers/JETIR1906612.pdf