• Narendra K
• Dr.Anitha H S

The study was conducted to review the attitude of consumers towards on the persuade of celebrity endorsement on advertisement in sub-urban cities, keeping the gender as one of the consistent factor. The study reviled that the image of the celebrity endorsers and their acceptance, which get transformed as buying behavior is more among women and less among men in sub-urban cities. Furthermore, trustworthiness and success has been shown as important factors in a celebrity endorser. Lastly, the research has shown that attributes of consumer towards advertisement is just for the purpose of gaining information about the product, but not much influenced by celebrity endorser in Sub-urban cities of Karnataka.

Celebrity Endorsers, Attitude towards celebrity, Sub-urban cities

"A Study on the persuade of Celebrity Endorsement on Advertisement in Sub-Urban Cities of Karnataka", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.257-260, June-2019, Available :http://www.jetir.org/papers/JETIR1906621.pdf

"A Study on the persuade of Celebrity Endorsement on Advertisement in Sub-Urban Cities of Karnataka", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp257-260, June-2019, Available at : http://www.jetir.org/papers/JETIR1906621.pdf