• Dr.K.RAJESH

One of the most ruthlessly exploited segments of Indian community is that of the farmers. As the small farmers are hard pressed for cash to meet postponed consumption needs and to pay off debts, they have to sell their produce soon after the harvest, when the price is low. Banana production is seasonal in nature while its demand is inelastic. This also affects the price fixation. There is a large variation in the quality of banana which makes their grading and standardization somewhat difficult. Due to the prevalence of high level of illiteracy, most of the farmers are unable to follow the literature available on marketing rules and the relevant Act. Indian economy is an Agrarian Economy. More than 40 per cent of the total population depends on agriculture as their main occupation. The reasons for taking up a study on the production and marketing of banana in Lalgudi, Tiruchirappalli District are summed up below. More than 40 per cent of the population in the selected area of Lalgudi, Tiruchirappalli District depends on agriculture. Hence a lot of marketing activates are going on in this area. This lalgudi area is solely dependent on agriculture. So a survey has been undertaken to study the process of socio demographic profile, production and marketing of banana and problems in cultivation and marketing.

Banana Cultivator, Marketing Problem, Cultivation Problem

"A STUDY ON PROBLEM FACED BY BANANA CULTIVATORS IN LALGUDI, TIRUCHIRAPPALLI DISTRICT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.374-379, June-2019, Available :http://www.jetir.org/papers/JETIR1906637.pdf

"A STUDY ON PROBLEM FACED BY BANANA CULTIVATORS IN LALGUDI, TIRUCHIRAPPALLI DISTRICT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp374-379, June-2019, Available at : http://www.jetir.org/papers/JETIR1906637.pdf