FAQsVolume 6 Issue 6
June-2019
eISSN: 2349-5162
- Share us
-
-
-
Journal of Emerging Technologies and Innovative Research ( An International Scholarly Open Access Journal, Peer-reviewed, Refereed Journal )
Impact factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal
UGC Approved Journal no 63975(19)
ISSN: 2349-5162 | ESTD Year : 2014 Call for Paper
Volume 11 | Issue 5 | May 2024
ISSN: 2349-5162 | ESTD Year : 2014 Call for Paper
Volume 11 | Issue 5 | May 2024
JETIREXPLORE- Search Thousands of research papers
Contact Us Click Here
WhatsApp Contact Click Here
Published in:
UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975
Unique Identifier
Published Paper ID:
JETIR1906666
Registration ID:
203520
Page Number
Important Links:
Jetir RMS
Title
A STUDY ON CONSUMER BUYING BEHAVIOUR TOWARDS THE BRAND NESTLE MAGGI
Authors
Abstract
The present study aims to examine the consumer buying behaviour of Maggi Noodles. The study examined by selecting the consumers of Wayanad Area alone. The paper test the buying behaviour of maggi noodles, perception of consumers and factors influencing the buying behaviour. The study carried out by selecting convenience sampling method and the sample size comprises of 60 respondents. The results of the study showed that consumers are very much aware about Maggi noodles, and it is the advertisement plays the major role in promotional activities.
Key Words
Brand, Buying Behaviour and Consumer Behaviour
Cite This Article
"A STUDY ON CONSUMER BUYING BEHAVIOUR TOWARDS THE BRAND NESTLE MAGGI", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.571-587, June-2019, Available :http://www.jetir.org/papers/JETIR1906666.pdf
ISSN
2349-5162 | Impact Factor 7.95 Calculate by Google Scholar
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Cite This Article
"A STUDY ON CONSUMER BUYING BEHAVIOUR TOWARDS THE BRAND NESTLE MAGGI", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp571-587, June-2019, Available at : http://www.jetir.org/papers/JETIR1906666.pdf
Publication Details
Published Paper ID: JETIR1906666
Registration ID: 203520
Published In: Volume 6 | Issue 6 | Year June-2019
Page No: 571-587
Country: Sulthan Bathery, Wayanad, India .
Area: Commerce
ISSN Number: 2349-5162
Publisher: IJ Publication
Published Paper URL :: https://www.jetir.org/view?paper=JETIR1906666
Published Paper PDF: https://www.jetir.org/papers/JETIR1906666
Download Paper / Preview Article
Download Paper
Preview This Article
Download PDF
Downloads
0002821
Print This Page
Important Links:
Jetir RMS
