• Dr. G. AGILA
• S.VIGNESHWARI

This study aims at determining and improving the level of customer awareness towards green banking. Data were collected using a questionnaire distributed to 100 customers. The data were analyzed using descriptive analysis. The result shows that the customer knowledge towards green banking which is still at the average level. The minimum number of customers only aware about role of green banking contributes to the environmental improvement. The causes for the lack of customer awareness are the customer low interest in reading, the customer less concern on the environmental issues, the customer needs that have been satisfied by the banking services used, the less suitable dissemination methods, unorganized information, and the inadequate infrastructure. The banking activities in general are environmental friendly and do not affect the environment due to their internal operations. However, banks provide loans to the industries and other firms who in turn carryout the business in such a way that affects the environment by discarding the hazardous waste.

Green banking, green banking initiatives, environmental sustainability, ethical banking, electronic banking, etc.

"A STUDY ON CUSTOMER AWARENESS ON GREEN BANKING", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.710-714, June-2019, Available :http://www.jetir.org/papers/JETIR1906685.pdf

"A STUDY ON CUSTOMER AWARENESS ON GREEN BANKING", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp710-714, June-2019, Available at : http://www.jetir.org/papers/JETIR1906685.pdf