• PRASHANTH P

India has become only the third country in the world to improve its Travel and Tourism Competitive Index by double digits in a single year, this being attributed to Prime Minister Narendra Modi’s call for a Swachh Bharat, thereby propelling growth in the tourism sector. The Swachh Iconic Places (SIP) initiative aims to achieve a distinctly higher level of cleanliness at the 30 sites as decided under the three phases namely 1, 2 and 3. The present study attempts to understand Swachh Iconic Places (SIP) program initiated by the government of India, and its linkages in growth and impact on the tourism sector. Descriptive methodology will be adopted for the study. The reason for such an approach is to understand and observe the phenomena in a completely natural and unchanged environment. The study relied on secondary sources of data. The study finds that the initiative is an approach for benchmarking the iconic sites and setting examples for number of potential attractions to follow the footsteps in the near future. Stakeholders in the country’s tourism industry are quite happy about ‘Swachh Iconic Places (SIP)’, and feel that this campaign has a great significance for the future of tourism.

Swachh Iconic Places (SIP), benchmark, tourism industry

"Descriptive Assessment Of Swachh Iconic Places (SIP) and its Impact on the Tourism Sector", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.812-822, June-2019, Available :http://www.jetir.org/papers/JETIR1906699.pdf

"Descriptive Assessment Of Swachh Iconic Places (SIP) and its Impact on the Tourism Sector", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp812-822, June-2019, Available at : http://www.jetir.org/papers/JETIR1906699.pdf