UGC Approved Journal no 63975(19)

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 6 Issue 6
June-2019
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIR1906724


Registration ID:
212162

Page Number

1038-1051

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Title

“Purchasing behavior of youth consumers towards Smart Phones”, A case study in Tinsukia Town

Authors

Abstract

A smart phone is a mobile phone built on mobile operating system with enhanced and more advanced computing capability and connectivity than a normal mobile phone. The Smart phone combines the function of a personal digital assistant (PDA) with mobile phone. Later, models added the functionality of media players, digital cameras, video cameras and GPS navigation system to form one multi tasking device. Many modern smart phones also include high resolution camera with touch screen pad and web browser that display standard web pages. For high speed data accesses the smart phone includes Wi-Fi function and mobile broadband. In recent years the rapid of development of mobile applications and of mobile commerce has been drivers of smart phone adaption. Now a days smart phones are the basic need of youth and they can’t imagine their life without the smart phone as because Smart phones are being used for entertainment and due the introduction of new features every day. They have become more than just call making and receiving calls. Mobile phones handsets now have more business-friendly applications. With emerging technology, smart phones have become more than communication devices they are the tools to stay ahead of competitors and peers in the present times.

Key Words

Consumer, Consumer Behaviour, Youth ,Smart Phone

Cite This Article

"“Purchasing behavior of youth consumers towards Smart Phones”, A case study in Tinsukia Town", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.1038-1051, June-2019, Available :http://www.jetir.org/papers/JETIR1906724.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"“Purchasing behavior of youth consumers towards Smart Phones”, A case study in Tinsukia Town", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp1038-1051, June-2019, Available at : http://www.jetir.org/papers/JETIR1906724.pdf

Publication Details

Published Paper ID: JETIR1906724
Registration ID: 212162
Published In: Volume 6 | Issue 6 | Year June-2019
DOI (Digital Object Identifier):
Page No: 1038-1051
Country: Tinsukia, ASSAM, India .
Area: Commerce
ISSN Number: 2349-5162
Publisher: IJ Publication


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