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June-2019
eISSN: 2349-5162
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Journal of Emerging Technologies and Innovative Research ( An International Scholarly Open Access Journal, Peer-reviewed, Refereed Journal )
Impact factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal
UGC Approved Journal no 63975(19)
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UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975
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Published Paper ID:
JETIR1906747
Registration ID:
215143
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Title
Impact of Advertising on Consumer Buying Behaviour: A Conceptual Review
Abstract
Consumer is the king in the present world. Every company aims at increasing the customer satisfaction and buying behaviour. Consumer behaviour tells us what the needs of consumer are. Advertising is a function of marketing and also one of the factors that brings change in the consumer buying behaviour. This study helps to highlight some of the factors influencing the consumer buying behaviour. This study offers theoretical contributions on advertising and consumer buying behaviour. This study reveals different dimensions and attributes which affects the consumer behaviour. This study shows that there are some other factors like frequency and repetitive advertisements will also make a impact on the consumer buying behaviour.
Key Words
Advertising, Consumer buying behaviour, attributes, Advertisement
Cite This Article
"Impact of Advertising on Consumer Buying Behaviour: A Conceptual Review", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.112-118, June-2019, Available :http://www.jetir.org/papers/JETIR1906747.pdf
ISSN
2349-5162 | Impact Factor 7.95 Calculate by Google Scholar
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Cite This Article
"Impact of Advertising on Consumer Buying Behaviour: A Conceptual Review", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp112-118, June-2019, Available at : http://www.jetir.org/papers/JETIR1906747.pdf
Publication Details
Published Paper ID: JETIR1906747
Registration ID: 215143
Published In: Volume 6 | Issue 6 | Year June-2019
Page No: 112-118
Country: GUNTUR, ANDHRA PRADESH, India .
Area: Management
ISSN Number: 2349-5162
Publisher: IJ Publication
Published Paper URL :: https://www.jetir.org/view?paper=JETIR1906747
Published Paper PDF: https://www.jetir.org/papers/JETIR1906747
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