• Dr.Aniruddha Bodhankar

Due to excessive proliferation of brands of bathing soap at the market place and to a huge number of advertisements, at times it becomes extremely difficult for a marketer to choose the right set of attributes for positioning their products. Due to which the buyer feels that every brand is the same. There are hardly any benefits a particular brand offers over the other. And the buyer makes a buying decision without giving a much thought. To overcome this dilemma for a marketer, the researcher conducted an empirical research to determine what exactly appeals to a buyer while buying a brand of bathing soap? Or which is that most powerful stimulus towards which the buyer gets attracted to make a buying decision for a bathing soap. The results of the study were certainly amazing.

Loglinear Analysis, Triggers for buying , Buyer Behaviour, Buying Impulse,Positioning)

"Triggers For Buying A Bathing Soap", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.216-219, June-2019, Available :http://www.jetir.org/papers/JETIR1906760.pdf

"Triggers For Buying A Bathing Soap", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp216-219, June-2019, Available at : http://www.jetir.org/papers/JETIR1906760.pdf