• Dr.G.SRINIVASAN
• RP.SUREGAA SHREE

Abstract: Coconut meat which is shredded and dried to remove moisture is called as Desiccated Coconut(DC). About 4000 tonnes of Desiccated Coconut is manufactured annually in India and it is also the important source of foreign exchange. The export revenue over the decade has increased by 55.43 per cent. European and American countries are major market for Desiccated Coconut and constitute over 72 per cent of the international market. With this background, the study makes a modest attempt to investigate the production of Desiccated Coconut and their problems in Coimbatore district with following specific objectives: to identify problems in Desiccated Coconut production in the study area and to analyze selected Desiccated Coconut units by SWOC method.The sample consists of 19 Desiccated Coconut units selected from Coimbatore district of Tamil Nadu. Based on the tonnes of installed capacity per month, Desiccated Coconut units were classified into small, medium and large sized units. The data collected were subjected to relevant method of analysis to work out averages, percentages and ratio. Garrett ranking technique was carried out to evaluate the problems faced by the processors were found out and ranked. SWOC analysis was carried out to find the strength, weakness, opportunities and challenges faced by the Desiccated Coconut unit processors. The results showed that consumer preference is the major problem which ranks first with the Garrett score of 79.17 and it causes major loss to the Desiccated Coconut production units followed by the problem of high capital requirement and high machinery cost with the Garrett score of 65.75 and 59.99.From the study, it is concluded that investment on Desiccated Coconut is economically viable and economic viability improves with the size of the units. This study suggested that ensuring timely availability of raw material and labour will address the problem of under utilization of installed capacity Desiccated Coconut units in the study area.

Index terms: Desiccated Coconut, Installed Capacity, Economic Viability

"A CONSTRAINT ANALYSIS ON PRODUCTION OF DESICCATED COCONUTS IN COIMBATORE DISTRICT OF TAMILNADU", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.230-232, June-2019, Available :http://www.jetir.org/papers/JETIR1906763.pdf

"A CONSTRAINT ANALYSIS ON PRODUCTION OF DESICCATED COCONUTS IN COIMBATORE DISTRICT OF TAMILNADU", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp230-232, June-2019, Available at : http://www.jetir.org/papers/JETIR1906763.pdf