• Dr .A. Gowrishanker

Basically, any new product or facility will be fruitful if it does a healthier job than current products at fulfilling the wants of a beleaguered consumer group. But rendering to dispersal philosophy, "doing a better job" really has four mechanisms such as Price satisfaction, better benefits, easy usage and easy to buy. If a new creation or facility can exceed current offerings, crossways all four of these mechanisms at once, then we can assurance that the targeted consumer group will prefer it. Consumers aimed at whom all four circumstances apply determine acquisition of solar since there are only benefits and no barriers. Then the closer a solar formation comes to following in all four dimensions, the better the chance that the formation will be an achievement. And, subsequently, the new solar product will be a monetary achievement if these circumstances can be met at a profit. This paper studies about the preference of respondents towards solar energy products based on family monthly income, size of the family and the occupation status of the respondents.

consumer preference, solar products, monthly income, family size, occupation, Nilgiris

"A study on consumer preference towards solar products with special reference to Nilgiris district of Tamilnadu", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.233-240, June-2019, Available :http://www.jetir.org/papers/JETIR1906764.pdf

"A study on consumer preference towards solar products with special reference to Nilgiris district of Tamilnadu", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp233-240, June-2019, Available at : http://www.jetir.org/papers/JETIR1906764.pdf