• DARLING B. SUJI
• TAMILSELVAN, M
• C. PRAVEEN SAMPATH KUMAR

An eco-friendly technology may be defined as the use of knowledge and resources in a systematic way to produce desired output without harming the environment. The term “eco-agriculture” was coined by Charles Walters, economist, author, editor, publisher and founder of Acres Magazine in 1970 to unify under one umbrella the concepts of ‘ecological’ and ‘economical’ in the belief that unless agriculture was ecological it could not be economical. This belief becomes the motto of the magazine: “To be economical agriculture must be ecological.”Eco-agriculture is both a conservation strategy and a rural development strategy. A study was conducted in Erode district to study the utilization of eco-friendly agricultural practices. The findings shows that half of the respondents (50.00 per cent) had medium level of risk orientation followed by 36.67 per cent of the respondents with low and 13.33 per cent with high level of risk orientation. As most of the respondents were marginal farmers with medium land holdings and medium annual income, resulted in lesser risk orientation. This might be the reason for medium level of risk orientation.

ECO-FRIENDLY TECHNOLOGIES, PERCEPTION

"A STUDY ON THE CHARACTERISTICS OF THE RESPONDENTS IN THE UTILIZATION OF ECO-FRIENDLY AGRICULTURAL PRACTICES IN ERODE DISTRICT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.268-272, June-2019, Available :http://www.jetir.org/papers/JETIR1906769.pdf

"A STUDY ON THE CHARACTERISTICS OF THE RESPONDENTS IN THE UTILIZATION OF ECO-FRIENDLY AGRICULTURAL PRACTICES IN ERODE DISTRICT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp268-272, June-2019, Available at : http://www.jetir.org/papers/JETIR1906769.pdf