• Surekha Rana
• Priyanka Chopra
• Divya Pant

In today’s highly sensitive people-oriented state of working, organizations worldwide are facing cut throat competition to acquire most engaged and contributing employees for their businesses. Nowadays, the concept of employee engagement is holding its imperative importance in business world due to its attitudinal reflex with employee work and performance. Demographics are the important factors considered in most human resource and management decisions because they persuade work behavior and productivity of the employees to a considerable extent. This study was conducted amongst 612 employees of four selected private telecom companies in India. The purpose of the study was to assess the engagement level of employees and the extent to which demographic variables (age, gender, designation and tenure) under study contributed to their engagement levels. The primary data was collected through online survey questionnaire. Utrecht Work Engagement Scale (UWES-9) was used to measure employee engagement. Statistical analysis was based on ANOVA, Post hoc analysis and correlational analysis measures to test the hypotheses. Results indicate significant differences in engagement scores for three demographic variables under study -age, designation and tenure except gender. Employees working at higher level of organizational hierarchy had higher engagement levels based on its all three dimensions (vigor, dedication, absorption). Key words: Employee Engagement, Telecom, Demographics, Age, Gender, Designation, Tenure

"Employee Engagement: Role of Demographic Characteristics in Telecom Sector", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.331-343, June-2019, Available :http://www.jetir.org/papers/JETIR1906830.pdf

"Employee Engagement: Role of Demographic Characteristics in Telecom Sector", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp331-343, June-2019, Available at : http://www.jetir.org/papers/JETIR1906830.pdf