• Dr.Aniruddha Bodhankar

When we were conducting an empirical study on factors affecting the buying decision of consumers while buying the bathing soaps during March-My 2019 in Vidarbha territory(Irrespective of brand or company), it triggered my mind that which are the most acceptable fragrances and ingredients for a consumer while buying a bathing soap? hence I decided to probe further. while doing this probe, I had at the back of my mind that consumers buy a bathing soap due to certain specific fragrance or a specific ingredient. But which are these was not clear to me. To answer my question, I went ahead with a set of 400 consumer samples across eleven districts of Vidarbha. The answers which I received after analysis of the data were amazing. It can give an insight to all the FMCG manufacturers and advertisers what to manufacturer and what to advertise, when it's a question of bathing soap? Instead of just presuming that consumers would be buying by virtue of these attributes.

(Key words : Loglinear Analysis, Factors affecting buying of bathing soap,Preferred fragrance, Preferred Ingredients)

"", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.434-441, June-2019, Available :http://www.jetir.org/papers/JETIR1906842.pdf

"", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp434-441, June-2019, Available at : http://www.jetir.org/papers/JETIR1906842.pdf