• Mrs.Reshma.B.K

In today's scenario, social media became awfully tool in buying behaviour decision making. It is influencing consumer in a dynamic manner. Now consumer is taking help of social media regarding purchasing of any product. Social media like face book, twitter Skype are going to play a very important role in consumer buying behaviour decision making. Social media introduced a new, complicated and uncontrollable element in consumer behaviour presenting a new challenge to both the academia and the marketers. This study is a trial to identify their role and describe their impact on consumer buying decision. Social media becomes powerful and value free approach to promote product to consumer. To satisfy the research data has been collected from both the primary and the secondary sources. Secondary sources of information have been collected through use of internet, consulting past studies on the subject and additionally books have been used, primary data has been collected from 50 respondents through questionnaire by direct survey method.

social media, social media marketing, social media advertisement

"IMPACT OF SOCIAL MEDIA ADVERTISEMENT ON CONSUMER’S BUYING DECISIONS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.493-498, June-2019, Available :http://www.jetir.org/papers/JETIR1906851.pdf

"IMPACT OF SOCIAL MEDIA ADVERTISEMENT ON CONSUMER’S BUYING DECISIONS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp493-498, June-2019, Available at : http://www.jetir.org/papers/JETIR1906851.pdf