• Umme Salma
• Dr.M K Purushothama

Online players have come to stay in the country. The initial skirmish between the online players and the offline players on the one hand and between the online players and the government on the other, has subsided substantially. The dust has settled, and the two categories of players have been focusing on improving their bottom lines, expanding their operations, etc. They also give the impression that a level playing field has come into being. Many factors have been driving online shopping in the country. At the same time, many problems have begun to confront the online players. To ascertain the status, the researcher interacted with two important stakeholders associated with the online industry, namely, the online players themselves and the experts. The interaction between the two stakeholder categories and an analysis of the primary data collected from them led the researcher to believe that competitive prices, execution of the order at the customer’s doorstep are notable among the factors that drive online shopping in the country. The interactions also led the researcher to conclude that the Indian customers are still reluctant to settle bills online. Further, they have a mental block when it comes to acquiring credit cards. Even more importantly, digital platforms that permit the customers to interact with it in the English language alone irks the customers. They would be happier interacting in the vernacular, for obvious reasons.

Bottom line; level playing field; mental block; skirmish; stakeholders; vernacular

"Factors That Drive Online Shopping And The Problems The Online Players Face", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.705-715, June-2019, Available :http://www.jetir.org/papers/JETIR1906878.pdf

"Factors That Drive Online Shopping And The Problems The Online Players Face", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp705-715, June-2019, Available at : http://www.jetir.org/papers/JETIR1906878.pdf