• Mr.T.Nagendra Kumar
• Ms.S.Tejaswi
• Ms.Ch.Umadevi

Day by day Indian financial market is becoming competitive and the supply of various financial instruments needs to be in equilibrium to the demand perspectives of the investors. The prime drive of any investment is to get maximum return with a minimum risk and mutual funds provide the opportunity for the investors. The research provides an insight into the types of risks which exist in a mutual fund scheme. The data was collected from mutual fund investors as well as non mutual fund investors of this industry. The research focuses on the relationship between investment decision and factors like liquidity, financial awareness, and demography. It was found low risk funds and liquidity of fund scheme is having impact on the investor’s perception for investing in the mutual fund.

Financial Instruments, Investors’ Decision, factors, Risk Return

"LITERATURE REVIEW ON INFLUENCING FACTORS OF MUTUAL FUNDS IN INDIA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.304-312, June-2019, Available :http://www.jetir.org/papers/JETIR1906970.pdf

"LITERATURE REVIEW ON INFLUENCING FACTORS OF MUTUAL FUNDS IN INDIA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp304-312, June-2019, Available at : http://www.jetir.org/papers/JETIR1906970.pdf