• Kishore Prabhala
• Prof. T. Umamaheswara Rao

World had seen Information and Communication Technology (ICT) exploded in 2011 as the internet users crossed 2 billion in just six years from a billion users in 2005. Speed of data uploading and downloading has gone from 256 kilo bits per seconds to one mega bits per second by 2005 as networking switched to wireless as billion mobile users crossed in 2002. Humongous growth of mobile users of 2 billion users in 2005 to 5 billion users by 2010 created data usage explosion continuously through the internet as 2015 saw more three billion using internet for e-Mail, Short Message Service (SMS), Multimedia Message Service (MMS), Searching, and newer applications from Social Media Networks with FaceBook, Twitter, Youtube, Whatsup, Linkedln, etc. Marketing has shifted to online so called “Digital Marketing” through internet to any customer across the globe with advertisements (Ad) using internet and mobile, especially with smart phone and Tablets. Digital Ads in an email application or information search through Google seem to be like Print Media ads. Banners, Sponsorship, Rich media, etc. represent “Display ads” according Evans (2009) even videos appear as one seen in the largest Ad media, TV. But by the end of 2017, the total Ad spending through “Digital Marketing” has over taken Ad spending through TV and this parading swift would be present in this paper.

ICT, Internet, E-Mail, SMS, MMS, Social Media, Mobile, Smart phone, Tablets, Digital Marketing, Advertisement, Display Ads.

"A Review of Phenomenal Raise of Advertisement Spending with Digital Marketing ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.447-451, June-2019, Available :http://www.jetir.org/papers/JETIR1906993.pdf

"A Review of Phenomenal Raise of Advertisement Spending with Digital Marketing ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp447-451, June-2019, Available at : http://www.jetir.org/papers/JETIR1906993.pdf