• Sashikala V.
• Chitramani P.

Successful investors have been great at investment decisions. Researchers argue that these decisions are influenced by psychological factors, many others argue the influence of other factors also play an important role. This paper is an overview of the major factors that are considered as influential factors that affect investment decisions of experienced Equity investors in Coimbatore region of India. The identified factors include behavioural factors, personality, emotional intelligence and risk aversion. The investment intentions of investors have also been highlighted. Simple analysis has been done and a profile highlighting the influence of these factors has been derived.

Equity Investors, Investment Intention, Risk Aversion, Psychological factors.

"Factors influencing Equity Investors 'Investment Intention ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.527-552, June-2019, Available :http://www.jetir.org/papers/JETIR1906A79.pdf

"Factors influencing Equity Investors 'Investment Intention ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp527-552, June-2019, Available at : http://www.jetir.org/papers/JETIR1906A79.pdf