• Subin M K

the study entailes to determine how and to what extent the scope of social media marketing is utilised by small and medium enterprises(SMEs). 85 SMEs were taken as samples from the city of kannur of Kerala state for the study. Percentage analysis along with diagramatic presentation is used for analysis of data. The researcher on analysis finds that social media marketing provides an ocean of opportunities to business ventures as it drastically expands the reach. Facebook is the most preferred medium for communication and marketing opportunities with the benefit of increased sakes volume and high reputation ignoring the technical barriers in operation.

social media marketing, small and medium enterprises

"exploring the opportunities and challenges on practicing social media marketing - an analytical study among small and medium enterprises with reference to kannur", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.614-619, June-2019, Available :http://www.jetir.org/papers/JETIR1906A88.pdf

"exploring the opportunities and challenges on practicing social media marketing - an analytical study among small and medium enterprises with reference to kannur", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp614-619, June-2019, Available at : http://www.jetir.org/papers/JETIR1906A88.pdf