• Ahmad Tayara
• Valliappan Raju

Syria is a developing country that is faced with many internal and external issues, which are impeding the use of technology and hence, development. Therefore, this paper aims to determine the impact of the social media mechanism on sales improvement. The research relied on a review of literature to determine the variables of the study. Subsequently, an investigation was performed on the primary data source collected from 384 customers and employees of Syrian companies through utilization of a structured questionnaire. Quantitative methods were used for the data analysis. Research hypotheses were tested through analyses conducted on the collected data using SPSS. The findings reveal that the social media mechanism impacts sales improvement in the Syrian manufacturing industry

Social media mechanism, sales improvement, Syrian manufacturing industry

"Impact of the Social Media Mechanism on Sales Improvement: Evidence from the Syrian Manufacturing Industry", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.600-606, June-2019, Available :http://www.jetir.org/papers/JETIR1906B97.pdf

"Impact of the Social Media Mechanism on Sales Improvement: Evidence from the Syrian Manufacturing Industry", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp600-606, June-2019, Available at : http://www.jetir.org/papers/JETIR1906B97.pdf