• Ahmad Tayara
• Valliappan Raju

Sales are a very important indicator for success or failure in the field of business and in manufacturing industries. Sales can be improved in several ways. This study’s purpose was to determine the effects of technology, trust, and product awareness on sales improvement in the Syrian manufacturing industry. The research was developed through a review of related literature, which informed development of the analytical framework based on quantitative research methodology. A survey questionnaire was used to collect the data from a sampled group of respondents comprised of 384 Syrian customers and employees. The results indicate no relationship between technology and sales improvement; however, a positive and significant relationship was found between product awareness and sales improvement as well as a positive and significant relationship between trust and sales improvement

Technology, trust, product awarness, sales improvement

"Factors Affecting Sales Improvement in the Syrian Manufacturing Industry", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.607-614, June-2019, Available :http://www.jetir.org/papers/JETIR1906B98.pdf

"Factors Affecting Sales Improvement in the Syrian Manufacturing Industry", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp607-614, June-2019, Available at : http://www.jetir.org/papers/JETIR1906B98.pdf