• DR. SANGAPPA. S. RAMPURE

ABSTRACT: E-commerce stands for electronic commerce. E-commerce is doing business online and electronically. The E-commerce has completely revolutionized the conventional concept of business. Ecommerce deals with selling and purchasing of goods and services through internet and computer networks. This paper attempts to highlight the different challenges faced by the E-commerce in India, understand the essential growth factors required for E-commerce, describes the prosperity of E-Commerce in India and retail E-Commerce sales in India. The study found that, in the world of E-commerce, the existence of the wholesalers is at the greatest risk because the producer can easily ignore them and sell their products to the retailers and the consumers. Wholesalers can take the advantage of E-commerce in establishing contracts with reputed producers and linking their business with the online. The study also found that, E-commerce provides the various types of opportunities to the wholesalers, retailers, producers and the People. Keywords: E-commerce, Challenges, On Line Shopping, Evolution, Prosperity.

E-commerce, Challenges, On Line Shopping, Evolution, Prosperity.

"E-COMMERCE IN INDIA EMERGING TRENDS: AN EMPIRICAL STUDY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.281-291, June-2019, Available :http://www.jetir.org/papers/JETIR1906C46.pdf

"E-COMMERCE IN INDIA EMERGING TRENDS: AN EMPIRICAL STUDY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp281-291, June-2019, Available at : http://www.jetir.org/papers/JETIR1906C46.pdf