• Vaishnavi R

Advertisement plays a very imperative role in information and also misinformation of a product or a service. And agreed and accepted the fact that, Advertisement is both a blight and windfall of producers and consumers. It comprises of chiefly visualizing, conception and execution of ideas. Advertising is an art, both from the point of view of the producers as well as the consumers. It needs a skill to communicate the ideas and information for consumers by the producers and by the same token, it is essential, the way advertisements are manipulated to fool the consumers, that the consumers should also have skill in analyzing and interpreting the advertisement for their value. The study is carried a descriptive method of research.The paper intends in perusing, how can an advertisement me a bane and a boon to the consumers as well as the produces. The paper also examines about the social responsibilities that the advertisements should uphold. Consequently, advertisements and its identicalness with human psychology and its impact is also abridged.

Advertisements, communication tool, Human psychology, social responsibilities, consumer impact, modern ads, traditional ads.

"Advertisements - The Bane and the Boon of Producers and Consumers", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.560-561, June-2019, Available :http://www.jetir.org/papers/JETIR1906C91.pdf

"Advertisements - The Bane and the Boon of Producers and Consumers", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp560-561, June-2019, Available at : http://www.jetir.org/papers/JETIR1906C91.pdf