• Hiteshbhai D. Prajapati

Personal selling is a face-to-face sales presentation to a prospective customer. Personal selling provides a detailed explanation or demonstration of the product. This capability is specially desirable for new goods and services. In modern marketing practice, personal selling has more important role to play. for many consumer products like pharmaceuticals, Home apliances,Cosmetics,Publications etc., salesmanship is considerd as an indispensable technique to promote product. Many companies enjoy a strong position in market only due to effective personal sellig.Salesman can personally attend each customer to convince as well to solve problems. Personal selling not only important to sell the product but also to attract more consumer and to creat permanent customers.

"Importance of personal selling in marketing", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.695-698, June-2019, Available :http://www.jetir.org/papers/JETIR1906D11.pdf

"Importance of personal selling in marketing", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp695-698, June-2019, Available at : http://www.jetir.org/papers/JETIR1906D11.pdf