• M. AISHWARYA
• Dr.V.P.T. DHEVIKA

This is a research paper on customer perceived value of smart phone users in Tiruchirappalli town. The main objectives of the study are to study the factors influencing the convenience value of smart phone users and to know the relationship between convenience value and customer satisfaction. Sample size consists of 50 respondents using convenient sampling method. It is concluded that the most important factor influencing the convenience value of smart phone is ‘to be secure in storing personal information’ .Two hypothesis are framed and both are rejected. There is no significant difference between age, educational qualification and convenience value.

Factors Convenience Value, Smart phone Users

"CONVENIENCE VALUE OF SMART PHONE USERS IN TIRUCHIRAPPALLI TOWN", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.741-744, June-2019, Available :http://www.jetir.org/papers/JETIR1906E62.pdf

"CONVENIENCE VALUE OF SMART PHONE USERS IN TIRUCHIRAPPALLI TOWN", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp741-744, June-2019, Available at : http://www.jetir.org/papers/JETIR1906E62.pdf