• SARADHA. J
• Dr.V.P.T. DHEVIKA

This research paper deals with product awareness about organic cereals and millets. The objectives of the study are to study the factors influencing Product awareness of organic Cereals and millets and to find out the relationship between personal profile and awareness of organic cereals and millets. Data are collected through both primary and secondary sources. Primary data is collected through questionnaire method and secondary data is collected through magazine, journal, website and text books. Sampling size consist of 50 respondents. Simple Random sampling method is used. Data are analysed through SPSS- version 20 and tools like percentage analysis, chi- square test, t-test, and one way ANOVA are used to test the hypothesis framed for the purpose of the study. Out of five hypotheses framed three hypotheses are accepted and two hypotheses are rejected. Result shows that there is a significant association between nature of family, monthly income, level of awareness and Product awareness. But there is no significant association between age, domicile and Product awareness.

Product Awareness, Organic food, Cereals and Millets

"PRODUCTAWARENESS ABOUT ORGANIC CEREALS AND MILLETS ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.745-748, June-2019, Available :http://www.jetir.org/papers/JETIR1906E63.pdf

"PRODUCTAWARENESS ABOUT ORGANIC CEREALS AND MILLETS ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp745-748, June-2019, Available at : http://www.jetir.org/papers/JETIR1906E63.pdf