• Dr. K. Siva Murugan
• Rev. Fr. Vineeth George

Over the last few decades, the popularity of e-commerce has tremendously increased as it facilitates a quick and convenient way of exchanging goods and services across the globe. India will be a booming ground for e-commerce business models; the country already reported USD 795 billion growth in e-commerce retail business in the year in 2017-2018. The present study is a conceptual survey of exploratory cum descriptive nature. It attempts to explain the concept of e-commerce; business models for e-commerce; differences between traditional commerce and electronic commerce; merits and limitations of e-commerce; various trends in e-commerce and challenges facing e- commerce. It concludes that e-commerce offers several benefits to the various stakeholders. Hence we should equip ourselves to give warm welcome to e-commerce which is an obvious outcome of globalization and technological revolution around the globe.

e-tailing, intranet, extranet, online, brick–and–mortar.

"A STUDY OF E-COMMERCE IN INDIA – PROBLEMS AND PROSPECTS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.301-307, June-2019, Available :http://www.jetir.org/papers/JETIR1906F49.pdf

"A STUDY OF E-COMMERCE IN INDIA – PROBLEMS AND PROSPECTS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp301-307, June-2019, Available at : http://www.jetir.org/papers/JETIR1906F49.pdf