• Akhileshwari. A
• Dr. Suparna Naresh

The newspaper is one of the oldest and most important forms of mass media, which plays a central role in the economic and cultural aspect of modern society. The print media house has also become wise in strategically contributing to the economy of the newspaper organisation through a news medium by publishing supplement pages on weekends and sometimes even on the weekdays. Sometimes there is nothing more significant than a well-crafted full-page newspaper advertisement when compared to a well-planned mobile/digital and PR strategy. It is, in fact, curious to study and understand if the display of advertisements, issuing of supplement pages or newspaper magazines are actually meant for diligently making money by the newspaper organizations and on the other side, it is intriguing to know if the content on the supplement pages are meant for providing information to its audience. The present research is directed towards the study of the relevance of commerce and communication through supplement pages in contemporary newspapers. The main aim of this research is to find out if the supplement pages are produced/issued to communicate information to its audience or to commercialise for the benefit of the newspaper organisations. The research uses the qualitative method of an approach involving an expert interview and a focus group discussion which are the principal instruments for this study.

Advertising, Commerce, Communication, Newspaper Supplements, Weekend Pull-outs.

"COMMERCE OR COMMUNICATION: THE RELEVANCE OF SUPPLEMENT PAGES IN CONTEMPORARY NEWS PAPERS.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.420-425, June 2019, Available :http://www.jetir.org/papers/JETIR1906H38.pdf

"COMMERCE OR COMMUNICATION: THE RELEVANCE OF SUPPLEMENT PAGES IN CONTEMPORARY NEWS PAPERS.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp420-425, June 2019, Available at : http://www.jetir.org/papers/JETIR1906H38.pdf