• K.R Rajendiran

Advertising is the effective source to influence the mind of viewers and to give their exposure towards a particular product or service. It plays a vital role in the business tied to attract customers in their purchase decisions. Also, it is one of the promotional mixes to create awareness among target population. The objectives of the present study are to assess the customers’ perception regarding advertisements in Villupuram District. For the purpose of the study Primary data have been used.. The Primary data were collected by using the interview schedule prepared on need-based. The target population for data collection is consumers in Villupuram District. In order to collect primary data for the purpose of the study, the sample of 180 consumers are selected through simple randomly sampling technique. The collected primary data are subjected to descriptive statistics like simple percentage were used. It is found that the majority of the respondents (60.00 per cent) are more willing to see advertisements in the television, followed by 15.00 per cent of the respondents who like the print media advertisements, 55.56 per cent of the respondents refer to the advertisements always and 35.00 per cent of the respondents refer to the advertisements sometimes before purchasing the products. Most of the respondents view advertisements as informative and entertaining, 55.56 per cent of the respondents like moving advertisements, followed by 18.33 per cent of the respondents like printed advertisements, The celebrity and sound effect features in the advertisement are highly attracted the respondents, The respondents are highly willing in the informative and creative types of advertisements.

perception, product positioning

"CUSTOMERS’ PERCEPTION TOWARDS ADVERTISMENT IN VILLUPURAM DISTRICT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.735-743, June 2019, Available :http://www.jetir.org/papers/JETIR1906H83.pdf

"CUSTOMERS’ PERCEPTION TOWARDS ADVERTISMENT IN VILLUPURAM DISTRICT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp735-743, June 2019, Available at : http://www.jetir.org/papers/JETIR1906H83.pdf