• B. S.Gunarekha
• Dr. Binoy T.A

In contemporary tourism sector, tourist satisfaction plays the prime role to achieve success. Here success refers to fulfilling the objective of the tourism organization. Obviously the core objective of any organization is to maximize the profit for a long term. Now, the question is how to increase the profit and stabilize the market status? The solution is to implement tourism marketing mix strategy as a tool to study the tourism trend. But there is a need to answer the question, why tourism marketing mix and how it is related to tourist satisfaction? Nowadays it is very essential to identify the needs of the tourists. But it is very challenging to understand the tourist oriented quality of service in this sector. Since today’s tourists are travelers, moreover they are the producers of information related to tourism product and service. Due to remarkable development in technology and easy access to information it is really a stuff job for the tourism entrepreneur to satisfy the tourist. Because, tourism product has to reach the right tourist at the right time with the right price through the right place (distribution channel) based on the right service quality. Hence, it is necessary to study and understand the concepts related to tourism marketing mix and tourist satisfaction. This study is an attempt to explore the significance of tourism marketing mix related to product, price, place, promotion, physical evidence, people and process on tourist satisfaction.

Tourism, Marketing mix, Tourist satisfaction

"Tourism Marketing mix and tourist satisfaction _ A study ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.886-893, June 2019, Available :http://www.jetir.org/papers/JETIR1906I07.pdf

"Tourism Marketing mix and tourist satisfaction _ A study ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp886-893, June 2019, Available at : http://www.jetir.org/papers/JETIR1906I07.pdf