• R.SINDHU
• DR.R.RAJASEKARAN

The real estate sector is one of the most internationally prominent sectors. In India, real estate is the second major sector/employer following agriculture and is scheduled to rise at 30% over the next decade. All the cities in India are booming in the real estate sector. Coimbatore is one such city where there is a huge demand for vacant lands, apartments, houses and office spaces. It is selected as the top growing cities ahead of Chennai, Bangalore and Hyderabad in South India. This study is made to find out the customers level of awareness towards the select promoters in the real estate business and their perception towards e-marketing strategy adopted by the select promoters. The required primary data was collected through questionnaire and relevant secondary data was also collected for the study in order to understand the real status of the business. Proper statistical tools have been used to find out and highlight the study.

Prominent, booming, perception, awareness, strategy.

"A Study on Awareness and Overall Perception on e-commerce with reference to Real Estate Market in Coimbatore City", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.983-986, June 2019, Available :http://www.jetir.org/papers/JETIR1906I24.pdf

"A Study on Awareness and Overall Perception on e-commerce with reference to Real Estate Market in Coimbatore City", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp983-986, June 2019, Available at : http://www.jetir.org/papers/JETIR1906I24.pdf