• Nimisha M N.

Research on women in C-Suite has become a significant field of study after globalization. In earlier times, very few studies were conducted in the field of gender in Management. Those studies were androcentric in nature and the theoretical reflection of the manager was male. Masculine attributes like stubbornness, arrogance, and dominance were the standard. Leaders were assessed on the basis of whether they had an ‘acidic tongue’, ‘sarcastic tone’ and ‘fist pounding on the table’ kind of behaviour. Formerly, women in management were not considered as a sign of natural social development. Now, however, things are changing and a lot of studies on this topic are happening across the world. Workplaces are recognizing the value of feminine leadership traits like compassionate, collaborative and empathetic. Strong corporate culture should view people as a critical resource and value them as individuals. This paper aims to evaluate the developing field of gender in Management Literature and to examine how ‘Think Manager-Think Male’ attitude has changed over three decades.

Gender, Globalization, Corporate culture, Feminine Leadership

"Gender Terminologies in Management Literature: A Feminine Perspective", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.472-482, June 2019, Available :http://www.jetir.org/papers/JETIR1906I96.pdf

"Gender Terminologies in Management Literature: A Feminine Perspective", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp472-482, June 2019, Available at : http://www.jetir.org/papers/JETIR1906I96.pdf