• Gojiya Jagdish Hamir

Abstract In the recent past, the Indian cosmetics market has performed well in the world's leading cosmetic markets, including skin care, hair care, color cosmetics, scent and oral care categories. In the recent past, it has performed well in the world's leading cosmetic markets in terms of development. Today the Indian color cosmetics market is 200 Crores in Indian rupees and skin care is 450 Crores in Indian rupees. Most of the biggest demand in India always revolves around economically valuable products, because beauty product manufacturers in India often put cosmetics and cosmetics in low or middle class categories. This area is mainly managed by improved purchasing power and fashion consciousness of the Indian population. The current article analyzes the literature of the past and finds the relationship between the educational qualifications of selected respondents and brand choices in the saurashtra.

brand preference, cosmetic market, skin care, hair care, colour cosmetics, purchasing power

"“Brand Preferences of Selected Cosmetics - A Study on Selected cosmetic Products in Saurashtra”.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.795-802, June 2019, Available :http://www.jetir.org/papers/JETIR1906J55.pdf

"“Brand Preferences of Selected Cosmetics - A Study on Selected cosmetic Products in Saurashtra”.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp795-802, June 2019, Available at : http://www.jetir.org/papers/JETIR1906J55.pdf