• Dr.N.MANIVANNAN
• Dr.G.MYTHILI

Agriculture in India has directly or indirectly continued to be the source of livelihood to majority of the population. Indian agriculture has seen a lot of changes in its structure. India, predominantly an agricultural economy, has healthy signs of transformation in agriculture and allied activities. India has seen agriculture as a precious tool of economic development as other sectors of production depend on it. Efficient backward and forward integration with agriculture has led to globally competitive production system in terms of cost and quality. It contain the need, scope, objectives of studies and also using the tools of Chi-square test for analyzing the data. Based on the findings, appropriate suggestions have been made for increasing the number of users.

Agricultural, Procurement, Economic development, consumers, Food Processing

"A STUDY ON MARKETING OPPORTUNITIES AND DEVELOPMENT ANALYSIS OF INDIAN AGRICULTURAL SECTOR", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.930-937, June 2019, Available :http://www.jetir.org/papers/JETIR1906J74.pdf

"A STUDY ON MARKETING OPPORTUNITIES AND DEVELOPMENT ANALYSIS OF INDIAN AGRICULTURAL SECTOR", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp930-937, June 2019, Available at : http://www.jetir.org/papers/JETIR1906J74.pdf