• Santhi.V.R

Abstract: Indian population comprises of most of young citizens and more innovative force. To achieve this vision into reality our economy should match with developed economy’s economic, financial, status. In this process, Honorable PM Sri.Modi has been launching many strategies and plans to make Indian economy strong such as make in India, special provisions and policies for MSMEs, and to make India free from black money, counterfeit cash, corruption and terrorism the present government has taken a bold step of banning Rs.500 and Rs.1000 recently. Demonetization is withdrawal of currency from circulation from economy with attainment of the certain objectives. Earlier demonetization has done two times, first in 1946 and second time in 1948. The third time demonetization has done on Nov 2016 by present Government to fulfill the vision. A sudden announcement has affected the economy in many ways. Demonetization has influenced many sectors including indigenous product market sector, which contributes a fair growth rate towards the GDP. On one hand, the present demonetization was considered as a good move and on the other it was viewed as unplanned move. Hence, this study tries to analyze the impact of demonetization on indigenous product market in non metro cities with special reference to Pathanamthitta town.

Demonetization, indigenous product, non- metro cities, etc.

"Impact of demonetization on indigenous product market in non metro cities with special reference to Pathanamthitta, Kerala", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.23-29, June 2019, Available :http://www.jetir.org/papers/JETIR1906J88.pdf

"Impact of demonetization on indigenous product market in non metro cities with special reference to Pathanamthitta, Kerala", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp23-29, June 2019, Available at : http://www.jetir.org/papers/JETIR1906J88.pdf