• Sidhardha.D

During the passage of past few decades, the need and significance of service quality is increasing in the service sector. With the increase in the competition in the service sector, service marketers left with no choice other than delivering quality in service or else otherwise it would cost their survival in the market place. The service quality has become thrust area for the managers, practitioners, scholars in the process of delivering value to the customer. The present paper is a precarious review of different models from literature which presents an overview and implications of service quality models derived in order to measure the service quality under different parameters. Also this paper aims in devising a new model to measure the quality in service sector.This paper would be helpful to measure the quality in service in view of the changing demand patterns, preferences of customers and to improve the quality of interactions between the service providers and customers.

Service, Quality. Customer, Expectations, Perceptions, Gap

"MEASUREMENT OF QUALITY IN SERVICE SECTOR-AN ANALYTICAL REVIEW", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.30-35, June 2019, Available :http://www.jetir.org/papers/JETIR1906J89.pdf

"MEASUREMENT OF QUALITY IN SERVICE SECTOR-AN ANALYTICAL REVIEW", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp30-35, June 2019, Available at : http://www.jetir.org/papers/JETIR1906J89.pdf