• Manjusha Latkar
• Dr. Pooja Chaturvedi

The process of economic reforms initiated in 1991 had redefined the role of government in the economy-in coming times the economy will be dependent on the greater private participation for its development. Such a changed view to development required an overhauling in the investment structure of the economy. Now the private sector was going to demand high Investable capital out of the financial system. Thus, an emergent need was felt to restructure the whole financial system of India. Strong and powerful financial institutions are played a very important role for the progress and success of economic growth in modern economies. Need of approachable, low cost and correct fiscal organisation has always been a global issues. Therefore, importance of a comprehensive financial system is widely accepted all over the India. This paper outlines the various barriers that obstacle to financial reform in India. This study also aims to examining the impact on competitiveness has remained largely unexplored and to study the present and upcoming marketing trends in the study area. This paper is based on the secondary data collected from the different sources. It is concluded that financial reform shows positive and valuable changes because of change in strength and technological changes.

Financial Reforms, Investible Capital, Financial System, Modern Economies, Global Issues

"IMPACT OF FINANCIAL REFORMS ON FAST MOVING CONSUMER INDUSTRIES – A CASE OF PROCTER & GAMBLE LTD", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 4, page no.595-598, April-2019, Available :http://www.jetir.org/papers/JETIR1906K72.pdf

"IMPACT OF FINANCIAL REFORMS ON FAST MOVING CONSUMER INDUSTRIES – A CASE OF PROCTER & GAMBLE LTD", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 4, page no. pp595-598, April-2019, Available at : http://www.jetir.org/papers/JETIR1906K72.pdf