• Seema Raje

Green marketing is a phenomenon which has created specific imperative in the cutting edge market. This idea has empowered for the re-marketing and bundling of existing products which as of now stick to such rules. In the advanced time of globalization, it has turned into a test to keep the clients just as consumers increase and even keep our indigenous habitat safe and that is greatest need of the time. Consumers are likewise aware of the environmental issues like, global warming and the impact of the environmental pollution. Green marketing is a phenomenon which has created specific critical in the cutting edge market and has risen as a vital idea in India. Albeit environmental issues has affected all exercises however not many scholastic orders have taught green issues into their writing. Indeed, even till dated it has not been instilled an unquestionable requirement be shown subject in all most all management and related advanced education level yet one business zone where environment issues have gotten a lot of significance is marketing. The thousand years generation is very much perceived as the generation whose utilizations are increasingly arranged to environmental products. Additionally, their worry about the natural impact of the provisions they use in their day by day life, indicating how the green marketing speaks to a marketing methodology that impacts their purchase choice. Keen business houses have acknowledged green marketing as a piece of their technique. In spite of the fact that our understanding about green marketing still in the stage of outset, in this paper the creator is endeavoring to recognize key thoughts in connection to advance green product that might be most important to the two researchers and the experts of green marketing. In this Article, we studied the reviewed Literature on Green Marketing, its sustainability and Consumer’s Perceptions towards Green Marketing and Green Products.

Green Marketing, Green Consumer, Natural Resources

"REVIEWED STUDY GREEN MARKETING, ITS SUSTAINABILITY AND CONSUMER PERCEPTIONS TOWARDS GREEN PRODUCTS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.179-186, June 2019, Available :http://www.jetir.org/papers/JETIR1906L26.pdf

"REVIEWED STUDY GREEN MARKETING, ITS SUSTAINABILITY AND CONSUMER PERCEPTIONS TOWARDS GREEN PRODUCTS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp179-186, June 2019, Available at : http://www.jetir.org/papers/JETIR1906L26.pdf