UGC Approved Journal no 63975(19)

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 6 Issue 6
June-2019
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIR1906L41


Registration ID:
216744

Page Number

270-278

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Title

FACTORS INFLUENCING THE PURCHASING BEHAVIOR OF SHAMPOO

Abstract

The purpose of this study is to investigate the consumer purchasing behavior of Shampoo. This study also examines the demographic influence on FMCGs. The sample respondents of 200 FMCG products users has been selected under the non-probability convenience sampling method. This study is started with objective of assess the factors influencing purchasing behavior of selected FMCGs products. The collected data were analysed by using descriptive statistics, Weighted Average Ranking, Regression and ANOVA .The consumers also depend on product specific and market wide factors.

Key Words

Consumer Behavior, Fast Moving Consumer Goods, Consumer Satisfaction, Trust Factors, Product Education

Cite This Article

"FACTORS INFLUENCING THE PURCHASING BEHAVIOR OF SHAMPOO", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.270-278, June 2019, Available :http://www.jetir.org/papers/JETIR1906L41.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"FACTORS INFLUENCING THE PURCHASING BEHAVIOR OF SHAMPOO", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp270-278, June 2019, Available at : http://www.jetir.org/papers/JETIR1906L41.pdf

Publication Details

Published Paper ID: JETIR1906L41
Registration ID: 216744
Published In: Volume 6 | Issue 6 | Year June-2019
DOI (Digital Object Identifier):
Page No: 270-278
Country: Karaikudi, Sivagangai district, Tamilnadu, India .
Area: Commerce
ISSN Number: 2349-5162
Publisher: IJ Publication
Published Paper URL :: https://www.jetir.org/view?paper=JETIR1906L41
Published Paper PDF: https://www.jetir.org/papers/JETIR1906L41

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