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June-2019
eISSN: 2349-5162
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Journal of Emerging Technologies and Innovative Research ( An International Scholarly Open Access Journal, Peer-reviewed, Refereed Journal )
Impact factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal
UGC Approved Journal no 63975(19)
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UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975
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Published Paper ID:
JETIR1906M01
Registration ID:
217025
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Title
Adopting Male Cosmetic Products - A study on male consumers in Vadodara city
Authors
Abstract
As the Indian society have slowly adopted the western culture, there have been many changes in the ideology. Previously those cosmetic products which were meant especially for females or being girly products of use, are now no more as stereotypical taboo in the Indian society. The Indian market has witnessed the change of this. There have been many Male Grooming oriented brands which have entered India since last decade and are fairly doing good. This research is about exploring the adoption process of male cosmetic products among the male consumers in the city of Vadodara in the state of Gujarat.
Key Words
Consumer Adoption Process, Male Cosmetics, Cosmetic Brands
Cite This Article
"Adopting Male Cosmetic Products - A study on male consumers in Vadodara city", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.1-24, June 2019, Available :http://www.jetir.org/papers/JETIR1906M01.pdf
ISSN
2349-5162 | Impact Factor 7.95 Calculate by Google Scholar
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Cite This Article
"Adopting Male Cosmetic Products - A study on male consumers in Vadodara city", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp1-24, June 2019, Available at : http://www.jetir.org/papers/JETIR1906M01.pdf
Publication Details
Published Paper ID: JETIR1906M01
Registration ID: 217025
Published In: Volume 6 | Issue 6 | Year June-2019
Page No: 1-24
Country: Vadodara, Gujarat, India .
Area: Management
ISSN Number: 2349-5162
Publisher: IJ Publication
Published Paper URL :: https://www.jetir.org/view?paper=JETIR1906M01
Published Paper PDF: https://www.jetir.org/papers/JETIR1906M01
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