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June-2019
eISSN: 2349-5162
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Journal of Emerging Technologies and Innovative Research ( An International Scholarly Open Access Journal, Peer-reviewed, Refereed Journal )
Impact factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal
UGC Approved Journal no 63975(19)
ISSN: 2349-5162 | ESTD Year : 2014 Call for Paper
Volume 11 | Issue 5 | May 2024
ISSN: 2349-5162 | ESTD Year : 2014 Call for Paper
Volume 11 | Issue 5 | May 2024
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UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975
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Published Paper ID:
JETIR1906M19
Registration ID:
217102
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Abstract
There is heterogeneity among people while using normal products and eco friendly products. In order to find the consumer behavior towards eco friendly products, this study has been undertaken. Now a days people are aware of this products and they are ready to purchase green products to save their family.Everyone wants to give their family the best; whether that means the best food or the highest quality healthcare, every parent or guardian is looking to provide their children with the best of the best. When looking into products for families, it is important to consider all of the effects of the products used. The demand for green products in India has been growing significantly due to the increased interest in the environment. Consumers today are increasingly " thinking green " and are willing to pay more for environmentally friendly products. The increasing numbers of consumers who prefer and are willing to buy these products are subjected to the buying process. Consumers have different buying behaviors and these behaviors are constantly changing as a result of the availability of best alternatives to choose from. To identify the impact of consumer behavior towards eco friendly products, 100 samples are selected from Coimbatore city by convenience sampling method. For this study simple percentage analysis and correlation has been used. The present study reveals majority of the consumers are aware of eco friendly products and they are currently using this for healthy life and for healthy generation.
Key Words
Green Products, Green Consumer, Green Marketing
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"", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.150-154, June 2019, Available :http://www.jetir.org/papers/JETIR1906M19.pdf
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2349-5162 | Impact Factor 7.95 Calculate by Google Scholar
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Cite This Article
"", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp150-154, June 2019, Available at : http://www.jetir.org/papers/JETIR1906M19.pdf
Publication Details
Published Paper ID: JETIR1906M19
Registration ID: 217102
Published In: Volume 6 | Issue 6 | Year June-2019
Page No: 150-154
Country: Coimbatore, Tamilnadu, India .
Area: Commerce
ISSN Number: 2349-5162
Publisher: IJ Publication
Published Paper URL :: https://www.jetir.org/view?paper=JETIR1906M19
Published Paper PDF: https://www.jetir.org/papers/JETIR1906M19
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