• Mrs.Ravikala

In Indian industry one can easily notice a paradigm shift from corporate philanthropist to being socially responsible. The compulsion of CSR (Corporate Social Responsibility) which has emerged in last two decades has made Indian organization to realize the importance of sustaining in this cutthroat competition era. Before this, Indian industries had materialistic culture. In the hue and cry of LPG (Liberalization, Privatization and Globalization) companies were only focused towards profit maximization which led social backwash. To overcome this fashion CSR plays an important role in sustainable development which is only possible when there is a balance between profit and lowering social backwash or eradicating it. The Indian government has been trying to make it mandatory for companies to spend at least 2% net profits on CSR. Today CSR to companies means development of local community and society at large, providing lunch to their employees or tackling global warming issues. This research paper titled “Corporate Social Responsibility in Indian Context-A Study on Present Scenario in Corporate World” tries to analyze the study of CSR status in India, present CSR practices in India and their impact and offer some suggestions to the companies to succeed in the field of CSR.

Corporate Philanthropist, Corporate Social Responsibility, Cutthroat competition, Social backwash, Sustainable development.

"Corporate Social Responsibility in Indian Context-A Study on Present Scenario in Corporate World", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.493-500, June 2019, Available :http://www.jetir.org/papers/JETIR1906M75.pdf

"Corporate Social Responsibility in Indian Context-A Study on Present Scenario in Corporate World", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp493-500, June 2019, Available at : http://www.jetir.org/papers/JETIR1906M75.pdf