• MS. SHUBHANGI RANJAN

With the dawn of internet revolution and digital marketing, the light on mass media advertising has been diminishing at a staggering rate and things like personalization, neuro marketing, conversion optimization, marketing automation, voice recognition have been booming, allowing the technology like Artificial Intelligence (AI) to grab the limelight. Although AI has originally been conceived during the 1950s, it has taken nearly half a century for businesses to enjoy the real benefits from its applications. It was only during the twentieth century that the insight related AI-based marketing application took a rapid and wide leap due to the accumulation of rich consumer data generated from popular social engines and private influence of industrial giants. However, AI for marketing is already on the hype and has become a pervasive part of today’s competitive world. Businesses, no matter small or large, are utilizing the marketing opportunities to procure big goals and create massive breakthrough using AI. Since marketing is truly dynamic in nature and deals with the ever-changing people’s emotions, AI takes its form in different business verticals, formulating itself to be the real game changer. Hence this paper attempts to address the prominent use cases of AI in marketing and also aims to establish the future scope of artificial intelligence in various marketing activities.

Market Intelligence, Managerial Aspects, Soft Computing, Artificial Intelligence, Machine, Machine Language, Real – Time Data, Marketing Learning.

"Computational Benchmarking in Digital Marketing: An Opportunity for Machine Learning", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.550-558, June 2019, Available :http://www.jetir.org/papers/JETIR1906M83.pdf

"Computational Benchmarking in Digital Marketing: An Opportunity for Machine Learning", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp550-558, June 2019, Available at : http://www.jetir.org/papers/JETIR1906M83.pdf