• Dr. Hareshkumar I. Prajapati

This is a research paper based on primary data. The researcher has collected primary data from 600 respondents across North Gujarat with the help of MCQ. Data about profile of respondents and their opinions regarding reasons for using Selected Electronic Goods (SEGs) in terms of selected parameters have been collected and arranged in suitable tables. The researcher has made cross tabulation of selected demographical profile of respondents with their opinion about various reasons for using SEGs. Hypotheses have been tested by applying chi-x2. Finding of the research study indicates that respondents vary significantly in majority aspects but do not vary in certain aspects related with buying SEGs.

"‘‘A Study of Consumer Behavior towards Selected Electronic Goods With reference to North Gujarat’’", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.768-777, June 2019, Available :http://www.jetir.org/papers/JETIR1906N16.pdf

"‘‘A Study of Consumer Behavior towards Selected Electronic Goods With reference to North Gujarat’’", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp768-777, June 2019, Available at : http://www.jetir.org/papers/JETIR1906N16.pdf