• S. N. Geetha

Green, eco-friendly services have received remarkable significance in the last two decades; as a consequence there is increased consumer sensitivity to constantly deteriorating environment. Consumers sense pride and pleasure to be a part of the environmental sustainable activity and are concerned about conserving the natural resources. Re –patronage intension of the consumers is the imperative factor for the sustainability of the hospitality industry. Thus, the hospitality industry utilizes the marketing strategies of going green. The purpose of this paper is to explore the mediating effect of green satisfaction on the relationship between green service encounter (GSE) and re-patronage intension. Data was collected from the customers of selected green hotels in India. Purposive sampling method was employed. A structured questionnaire via electronic mode was utilized. 335 valid complete responses were used to analyse the data in AMOS-Structural equation modelling. The results revealed that GSE and green satisfaction both had a positive effect on re-patronage intension. While, green satisfaction had a significant positive mediating effect on the relationship between GSE and re-patronage intension.

Green satisfaction, Repatronage Intention, Service Encounters, Theory of Emotion

"GREEN SERVICE ENCOUNTERS INFLUENCE ON RE-PATRONAGE INTENSION- MEDIATING EFFECT OF GREEN SATISFACTION.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.201-210, June 2019, Available :http://www.jetir.org/papers/JETIR1906O31.pdf

"GREEN SERVICE ENCOUNTERS INFLUENCE ON RE-PATRONAGE INTENSION- MEDIATING EFFECT OF GREEN SATISFACTION.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp201-210, June 2019, Available at : http://www.jetir.org/papers/JETIR1906O31.pdf