• K.Ramya
• Dr.P.Sekar

In India, the FMCG sector has been participating in the economic development of the nation. In particular, the Patanjali and Dabur companies have been manufacturing the herbal FMCG products. They have more competition in selling their products in Indian market. These are the companies providing more preferred FMCG products to the consumers. The natural products have recommended by the World-Health-Organization-(WHO) and the doctors. It attracts the consumers to utilize the herbal products for their health and preventing the people from diverse diseases. The consumers have different purchasing habits based on their preferring companies in India. The Patanjali and Dabur companies have targeted and attracted more consumers by their attractive herbal products. The consumers have faced more issues on the post purchase in Coimbatore City. So, the analyst has investigated the satisfaction level on the Patanjali and Dabur products in Coimbatore City. The research has utilized the descriptive and exploratory concept and conveniently selected 1000 sample buyers of Patanjali and Dabur company products through convenient sampling technique in Coimbatore. The primary data collected through pre-determined questionnaire and utilized some analytical tools like percentage analysis and ANOVA in the study.

ANOVA, Percentage Analysis, FMCG Sector, Herbal Products

"CONSUMERS SATISFACTION ON PATANJALI AND DABUR PRODUCTS WITH SPECIAL REFERENCE TO FMCG PRODUCTS IN COIMBATORE CITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.430-432, June 2019, Available :http://www.jetir.org/papers/JETIR1906O63.pdf

"CONSUMERS SATISFACTION ON PATANJALI AND DABUR PRODUCTS WITH SPECIAL REFERENCE TO FMCG PRODUCTS IN COIMBATORE CITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp430-432, June 2019, Available at : http://www.jetir.org/papers/JETIR1906O63.pdf