• B.Geetha Maheswari

Salt is one of the basic necessities of human beings. It is also one of the older commodities that was produced, exchanged and later traded. Of the food items produced and exported from India, Salt plays a major role in contributing to the foreign exchange. As one of the most important mineral sources of the country, its export value is equivalent to that of seafood and keeps on increasing every year. India is the third largest Salt producing country in the World after China and USA with Global annual production being about 230 million tonnes. The study area is very important in the sense that the Asia’s best salt is produced and about eighty percent of the salt produced in Tamil Nadu comes from Thoothukudi District. Salt industry is the main backbone of economic development of the study area. Hence, a comprehensive study that delves into various interrelated aspects of salt production and trading will throw deep insight into the strengths and weaknesses of the present setup. Besides suggesting improvements for better functionality and threats, the industry is facing and put forward possible measures to encounter them in the future. The present study is an attempt to understand the contemporary structure of Salt Production and Distribution in Thoothukudi district. This study has been undertaken to investigate the determinants influencing the satisfaction level of Salt Producers in the study area using Rotated Factor Matrix Analysis. To test the reliability of factor analysis, the Cronbach’s Alpha score was calculated and the Kaiser – Meyer – Olkin (KMO) measures of sampling adequacy is used to examine the appropriateness of factor analysis.

Production and marketing, Salt, Salt industry, Salt producers, satisfaction.

"SALT PRODUCERS’ PERCEPTION AND SATISFACTION TOWARDS SALT INDUSTRY IN THOOTHUKUDI DISTRICT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.466-471, June 2019, Available :http://www.jetir.org/papers/JETIR1906O68.pdf

"SALT PRODUCERS’ PERCEPTION AND SATISFACTION TOWARDS SALT INDUSTRY IN THOOTHUKUDI DISTRICT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp466-471, June 2019, Available at : http://www.jetir.org/papers/JETIR1906O68.pdf