• Dr. Indrajit Singh Yadav
• Souvik Banerjee

Tea estates over the last decade has adopted the concept of sustainability into it’s core operations. Opting for sustainability certifications is a way to demonstrate the commitment and also improving the image of the tea estate. This research aims to develop a model for the adoption factors of these sustainability certifications in the Tea Estates located in eastern regions of India. Data obtained through questionnaire survey of 306 tea estates of which 129 certified and 177 non-certified were analyzed using Exploratory Factor Analysis to obtain the Driving Factors. Regression modeling was attempted with the driving factors and the status of certification. Management Commitment and Market, Regulatory & Social Dynamics was found associated with an increased likelihood of Adoption of Sustainability Certification, but increasing Perceived Benefits was associated with a reduction in the likelihood of Adoption of Sustainability Certification. Thus Management Commitment is found to be an essential driving factor for adoption of sustainability certification in Tea Estates of eastern India.

Sustainability, Sustainable Agriculture, Sustainability Certifications, Tea, Tea Estate

"Model Development for Adoption Factors for Sustainability Certifications in Tea Estates of Eastern India", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.336-340, June 2019, Available :http://www.jetir.org/papers/JETIR1906Q46.pdf

"Model Development for Adoption Factors for Sustainability Certifications in Tea Estates of Eastern India", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp336-340, June 2019, Available at : http://www.jetir.org/papers/JETIR1906Q46.pdf